Leading On Your Own Terms

If you’ve ever questioned yourself after speaking up—or staying silent… 

If you’ve led, mentored, succeeded, and still felt invisible in the rooms where decisions are made… 

If your life looks “successful” on paper, but something inside you still feels unsettled...

This book is for you.

Unapologetically Latina is a powerful reflection on identity, leadership, and what it truly means to be fully present.

Written by coaches and leadership strategists Helena Herrero Lamuedra and Martha Jeifetz, this book centers on a truth too often overlooked: your identity is not a liability to manage—it is your greatest source of power.

Born from decades of lived experience, deep coaching work, and honest conversations with brilliant women, this book explores how Latina identity has been shaped, silenced, diluted, and stretched to fit systems that were never designed with us in mind—and how reclaiming that identity transforms the way we lead.

More than a roadmap, this is a return: to self-trust, to presence, and to leadership rooted in who you actually are. Within these pages, you’ll find language for what you’ve felt but never named, insight into the systems you’ve internalized, and space to reconnect with the parts of yourself you were taught to soften, hide, or second-guess.

This book invites you to stop editing your power, to reconnect with your voice, and to redefine success from the inside out—on your own terms.

It’s not about becoming someone new. It’s about remembering who you’ve always been.

An invitation to reflect, to rise, and to lead unapologetically—as a Latina.