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Year-End Open Letter To Latina Executives

As the year ends, it’s a moment to pause and appreciate all that you’ve navigated in 2024.



This year, you’ve shown unbreakable resilience, grit, and grace, standing strong through the highs and lows. You’ve inspired those around you—hrough the obstacles you’ve overcome, and by the unwavering spirit you brought forward, even when the weight felt heavy.


Your leadership has left an undeniable mark, guiding your teams through challenges and wins, fueling their drive to succeed, and cultivating a shared vision for growth and empowerment. You’ve proven that envisioning a better future, empowering others, and fostering true collaboration are not just ideals—they’re achievable, meaningful steps forward.


In a rapidly changing world, you’ve defied expectations, broken barriers, and set a powerful example for future Latina leaders. Your journey is a testament to your hard work, talent, and bold vision, and it’s a light for other women who see what’s possible and know they too can make a lasting impact.


Take time to celebrate what you’ve achieved this holiday season and recharge. Connect with loved ones, savor small joys, and remind yourself that happiness isn’t the byproduct of success; it’s the pathway.


Many have already embraced building the mental and emotional strength needed to elevate each day, even in the face of life’s countless curveballs. There is a simpler, more intuitive way to integrate your roles and aspirations, creating a fulfilling, less friction-filled path forward. Even amid challenges, it’s possible to stay grounded, calm, and true to your values.


Beyond your professional achievements, you’ve made an impact as mentors, role models, and champions for change.


Thank you for choosing vulnerability and reflection as part of your journey in both work and life. Thank you for leading at home and in your field.


Wishing you a holiday season of joy, prosperity, and fresh insights for the new year ahead!


With appreciation,


Helena & Martha

Women Activating Women Co-Founders

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