Hispanic Heritage 2025

Every September, Hispanic Heritage Month invites us to pause and reflect on the richness of our culture, the strength of our families, and the resilience that has carried so many of us forward. For us, this month always comes with pride — but also with complexity. Because being Latina executives often means we’ve had to learn how to navigate two worlds at once.

We’ve led in boardrooms where our voices were sometimes questioned, our presence underestimated, or our brilliance taken for granted. And then we’ve gone home, where we’re daughters, mothers, partners, and caregivers — still carrying responsibilities that rarely ease up. We’ve code-switched, shape-shifted, and pushed harder than most people realize just to hold our ground.

Here’s what we’ve seen: success, for many Latinas in leadership, has been defined by others — the metrics of achievement, the pace of work, the mold we were asked to fit into. And we delivered. We delivered so well that we are now leading teams, businesses, and change. But we did it at a cost — to our energy, to our time, and sometimes to our sense of self.

And yet, something is stirring. More and more, we’re hearing women like you ask new questions:

• What if success moving forward doesn’t look like success up to now?

  
  

• What if legacy isn’t about climbing higher, but about shaping differently?

  
  

• What if ambition and rest, leadership and joy, culture and power, could finally live in the same space?

  
  

This Hispanic Heritage Month, we want to honor that shift. We want to honor the quiet courage it takes to question, to pause, to redesign.

That’s why we’re writing a book!

A book that says: you’re not too much, you’re not crazy, and you’re definitely not done yet. A book for Latinas who want to keep leading, but also want to lead differently — with authenticity, with freedom, and with a deeper alignment to who they are and what matters most.

So as we celebrate this month, we invite you into reflection:

How will you honor your heritage not just with pride, but with choice?

What parts of your culture, your story, and your leadership do you want to carry forward unapologetically into your next stage?

Because our greatest celebration is not only in where we’ve come from — it’s in the bold, unapologetic futures we are still building.