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As Executive Latinas ourselves,

we champion other Latina Executives

to unapologetically reclaim their time and energy.

Women Activating Women provides a safe space to explore and unfold their multi-identity beyond their current jobs. We have the experience, we did it.


Together, we reshape the narrative of what it means to be a Latina Executive here and now.

The path to a fulfilled life begins with your mental fitness. Embrace it, nurture it, and let it guide you toward a future brimming with purpose, joy, and unapologetic self-worth.


Reclaim your time, reclaim your energy,

and proudly reclaim your multiculturalism. 


You deserve nothing less.

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Meet WAW Founders

Championing Female Executives to Unapologetically Reclaim their Time and Energy

Our passion is to serve Latina Female Executives in their journey to live happy and fulfilled,

and be extremely successful in their personal and professional life dimensions.

Helena Herrero Coach

"No mud, no lotus"

For 25+ years, I partnered with financial and technology industries leaders in Latin America and the US, through market transitions and business model transformations -including economic downturns,  M&A, and divestitures- providing a sounding board to process their experiences and learnings, and design more resilient organizations in terms of cultural traits, talent capital, and employee engagement. I am experienced in both large corporations and startups (and career transitions to and from). 

I partner with leaders at career crossroads (typically from senior functions to general management), as well as those embracing a reset of professions and lifestyle, including moves from corporate careers to fields they are passionate about, and didn’t explore before.

Expertise areas: Mental Fitness , 2nd & 3rd Career after Corporate, Career transitions to/ from Corporate/ Start-up, Landing a new job, From Burnout to Wellbeing, Hybrid Work Environment.

"Create the life you deserve" 

Over the last 25+ years, I’ve worked for global world-class organizations that provided me experience at local, regional, and global senior management levels. I had the opportunity to live in 4 different countries and learn about their cultures and challenges. I’ve partnered with business leaders everywhere in the world to improve business performance, supporting and leading cultural transformations and creating great places to work. I also have experience working with the Board of Directors and multiple stakeholders in implementing short and long-term initiatives. 


I have coached leaders around the world maximize their leadership impact, build lasting relationships, overcome challenges, accelerate their development, and achieve their goals. 

Expertise areas: Mental Fitness

Executive Presence, Leadership Impact, Career & Life transitions, Team Effectiveness, Cultural Integrations and Women Entrepreneurs


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