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We encourage female executives to unapologetically reclaim their time and energy.

Women Awakening Women is a movement to encourage female executives in their journey to unapologetically reclaim their time and energy.


Together, we reshape the narrative of what it means to be a female executive.

The path to a fulfilled life begins with your mental fitness. Embrace it, nurture it, and let it guide you toward a future brimming with purpose, joy, and unapologetic self-worth.


Reclaim your time, reclaim your energy,

and reclaim your life. 


You deserve nothing less.

Meet WAW Founders

Encouraging Female Executives to Unapologetically Reclaim their Time and Energy

Our passion is to serve female executives in their journey to live happy and fulfilled,

and be extremely successful in their personal and professional life dimensions.

Helena Herrero Coach

"No mud, no lotus"

For 25+ years, I partnered with financial and technology industries leaders in Latin America and the US, through market transitions and business model transformations -including economic downturns,  M&A, and divestitures- providing a sounding board to process their experiences and learnings, and design more resilient organizations in terms of cultural traits, talent capital, and employee engagement. I am experienced in both large corporations and startups (and career transitions to and from). 

I partner with leaders at career crossroads (typically from senior functions to general management), as well as those embracing a reset of professions and lifestyle, including moves from corporate careers to fields they are passionate about, and didn’t explore before.

Facilitation Experience

My themes are leadership building, team building, innovation, change management, digital transformation, mental fitness and mindfulness.

I facilitated 100+  groups in The Americas, Middle East, Europe, and Asia

Coaching Philosophy

I believe in the creation of a pause, to respond rather than react.

In this space of freedom of choice, we can expand the experience.

Coaching expertise areas

Mental Fitness 

2nd & 3rd Career after Corporate

Career transitions to/ from Corporate/ Start-up

Landing a new job

From Burnout to Wellbeing

Hybrid Work Environment


English & Spanish


"Create the life you deserve" 

Over the last 25+ years, I’ve worked for global world-class organizations that provided me experience at local, regional, and global senior management levels. I had the opportunity to live in 4 different countries and learn about their cultures and challenges. I’ve partnered with business leaders everywhere in the world to improve business performance, supporting and leading cultural transformations and creating great places to work. I also have experience working with the Board of Directors and multiple stakeholders in implementing short and long-term initiatives. 


I have coached leaders around the world including executives, managers, and individual contributors, to develop their leadership skills, build lasting relationships, overcome challenges, accelerate their development, and achieve their goals. 


Facilitation Experience

I built my expertise in the areas of organizational design and development, leadership development, business transformation, team effectiveness, and change management.  I have facilitated numerous workshops across the world to improve leaders’ abilities to select, recruit, engage and develop teams and individuals.


Coaching Philosophy

I believe in empowering people with tools to successfully overcome challenges, unleash their true selves, and create the lives of their dreams every day. 

Coaching expertise areas

Mental Fitness

Leadership & Executive

Career & Life transitions

Team Coaching / Alignment

Parenting / Motherhood 

Cultural transformation and Integration

Women Entrepreneurs



English, Spanish & Portuguese 

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