WOMEN ACTIVATING WOMEN
Our WHY
As Latina executives ourselves, we experienced firsthand how many high-performing women have learned to succeed by adapting, carrying more, and negotiating themselves in the process. From the outside, it looks accomplished. On the inside, it can feel fragmented.
WAW exists to change that.
Through our flagship experience, Radical Integration, we support Latina leaders in reclaiming authorship over their time, energy, and decisions; not through productivity hacks, but through identity coherence.
This is not about doing more. It is about living and leading from a place of alignment.
Inside WAW, women:
• Recognize where pressure has replaced intention
• Examine inherited expectations versus chosen commitments
• Strengthen decision authority without apology
• Integrate their cultural identity into their leadership voice
• Move from fragmentation to coherence
Our work is grounded in the philosophy that identity is not a barrier to overcome; it is a source of power when fully integrated.
Meet WAW Founders
Activating Latina Executives to Unapologetically Reclaim their Identity and Power
Our passion is to serve Latina Executives along the journey
to integrate their multiple dimensions and live and lead from that core.
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"No mud, no lotus"
For 25+ years, I partnered with financial and technology industries leaders in Latin America and the US, through market transitions and business model transformations -including economic downturns, M&A, and divestitures- providing a sounding board to process their experiences and learnings, and design more resilient organizations through reinvention. I am experienced in both large corporations and startups (and career transitions to and from).
I partner with leaders at career crossroads, embracing a reset of professions and lifestyle, including moves from corporate careers to fields they are passionate about, and haven’t explored before.
Expertise areas: Mental Fitness, Professional and Personal Identity, Life After Corporate, Career transitions to/ from Corporate/ Start-up, Landing on Next Stage, From Burnout to Wellbeing
"Create the life you deserve"
As a seasoned executive coach and former Chief Human Resources Officer of a publicly traded company, with more than two decades of global experience transforming organizations and empowering leaders. I am dedicated to helping multicultural women lead authentically and live fully on their own terms.
My approach combines strategic insight with a genuine human connection, helping executives embrace who they are and move forward with clarity and intentionality.
Expertise areas: Mental Fitness, Executive Presence, Conflict Management, Leadership Impact, Career Transitions, Team Effectiveness, Cultural Integrations, and Women Entrepreneurs
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